AdfactorsPR (BFSI)
Type
Commercial / Corporate Films
Clients
Bank Of Baroda Bharati AXA CDSL Credila CIBIL ICICI Bank Mutooth Microfin MDRT NSE PNB HFL UBS
Roles
Creative Producer Production Lead Post Producer Creative Strategist AI-Assisted Visual Producer
Year
2021 - 2026
I joined Adfactors PR in 2021 as a sole Video Producer for their BFSI team. Over the next five years, my role has evolved from making videos myself to building the people, processes and production systems that make those videos possible. I work across the entire lifecycle of a project, from understanding the client's brief and developing the creative approach, to assembling the right team, coordinating production, directing shoots, guiding post-production and making sure the final film is delivered as intended.
The work sat between creative and operations. I worked closely with clients, servicing and creative teams, translating business requirements and feedback into clear creative direction and production plans. Depending on the project, I brought together editors, motion designers, writers, designers, DOPs, AI creators, production crews, freelancers and external partners, while maintaining the creative standard across the work.
Production rarely happened one project at a time. I worked across multiple accounts and simultaneous productions, balancing retainer content with larger campaigns, cross-sell productions and event films. My responsibility was to keep the people, timelines and moving parts aligned without losing sight of the creative intent.
Over five years, I've worked across more than 40 clients, including Bank of Baroda, UBS, NSE, CDSL, CIBIL, ICICI Bank, PNB Housing Finance, Bharti AXA, Credila, Muthoot Microfin and MDRT, spanning corporate films, brand films, social content, digital campaigns, event films, motion graphics, AI-assisted content and more experimental visual work for pitches that has let to winning these clients as our retainer mandates.
I joined Adfactors PR in 2021 as a sole Video Producer for their BFSI team. Over the next five years, my role has evolved from making videos myself to building the people, processes and production systems that make those videos possible. I work across the entire lifecycle of a project, from understanding the client's brief and developing the creative approach, to assembling the right team, coordinating production, directing shoots, guiding post-production and making sure the final film is delivered as intended.
The work sat between creative and operations. I worked closely with clients, servicing and creative teams, translating business requirements and feedback into clear creative direction and production plans. Depending on the project, I brought together editors, motion designers, writers, designers, DOPs, AI creators, production crews, freelancers and external partners, while maintaining the creative standard across the work.
Production rarely happened one project at a time. I worked across multiple accounts and simultaneous productions, balancing retainer content with larger campaigns, cross-sell productions and event films. My responsibility was to keep the people, timelines and moving parts aligned without losing sight of the creative intent.
Over five years, I've worked across more than 40 clients, including Bank of Baroda, UBS, NSE, CDSL, CIBIL, ICICI Bank, PNB Housing Finance, Bharti AXA, Credila, Muthoot Microfin and MDRT, spanning corporate films, brand films, social content, digital campaigns, event films, motion graphics, AI-assisted content and more experimental visual work for pitches that has let to winning these clients as our retainer mandates.
SELECTED PROJECT 2
CDSL — ANNUAL SYMPOSIUM
Two films. Multiple crews. One large production.
For CDSL’s annual symposium, I led the production of two films designed to shape how the brand and its initiatives were experienced by the audience. The films were built as narrative pieces rather than conventional event videos, using CDSL’s work, achievements and future-facing initiatives to communicate the organisation’s impact across the sector.
The combined production was approximately ₹15 lakh and involved multiple crews across two live events, with the films taken through creative development, production, narrative construction, AI-assisted visual development, post-production and final delivery.
THE CHALLENGE
The challenge was not simply to document what CDSL had done. The films needed to build a coherent narrative around the organisation and communicate that story to an audience of industry stakeholders attending the symposium.
That meant deciding what stories, achievements and initiatives were worth putting forward, structuring them into compelling narratives, and capturing the material across live events and multiple production setups needed to bring those narratives to life.
MY ROLE
I was responsible for taking the project from creative development through production and post.
That included:
Creative development
Shaping the narrative and visual approach around the event.
Production planning
Determining the production requirements and assembling the appropriate crew and resources.
Crew & vendor management
Working with external DOPs, production crew and equipment partners.
On-ground production
Managing the shoot and making decisions as the production evolved.
Post-production
Guiding the edit, integrating AI-assisted elements and shaping the final narrative.
Quality control
Reviewing the work through to final delivery.
SELECTED PROJECT 2
CDSL — ANNUAL SYMPOSIUM
Two films. Multiple crews. One large production.
For CDSL’s annual symposium, I led the production of two films designed to shape how the brand and its initiatives were experienced by the audience. The films were built as narrative pieces rather than conventional event videos, using CDSL’s work, achievements and future-facing initiatives to communicate the organisation’s impact across the sector.
The combined production was approximately ₹15 lakh and involved multiple crews across two live events, with the films taken through creative development, production, narrative construction, AI-assisted visual development, post-production and final delivery.
THE CHALLENGE
The challenge was not simply to document what CDSL had done. The films needed to build a coherent narrative around the organisation and communicate that story to an audience of industry stakeholders attending the symposium.
That meant deciding what stories, achievements and initiatives were worth putting forward, structuring them into compelling narratives, and capturing the material across live events and multiple production setups needed to bring those narratives to life.
MY ROLE
I was responsible for taking the project from creative development through production and post.
That included:
Creative development
Shaping the narrative and visual approach around the event.
Production planning
Determining the production requirements and assembling the appropriate crew and resources.
Crew & vendor management
Working with external DOPs, production crew and equipment partners.
On-ground production
Managing the shoot and making decisions as the production evolved.
Post-production
Guiding the edit, integrating AI-assisted elements and shaping the final narrative.
Quality control
Reviewing the work through to final delivery.
Gannu Ki Ghar Yatra
PNB Housing Finance · 2025
AI-led social campaign · Creative Development · Video Production
THE IDEA
Ganesh Chaturthi is a festival built around welcoming Ganesh into our homes. We turned that familiar ritual into the central idea for PNB Housing Finance's festive campaign: Gannu Ki Ghar Yatra, a 10-day journey following Ganesh as he visits real Indian homes.
The campaign imagined Ganesh documenting his journey through live-style vlogs, with his followers reacting through Instagram Live-inspired comments that appeared within the videos. This gave the character a social presence and made each visit feel like a live interaction rather than a conventional festive film.
Each episode captured a different household, ritual or everyday moment, connecting the cultural idea of homecoming with the emotional idea at the heart of home ownership: the joy of having a place to call your own.
THE EXECUTION
The campaign unfolded as a 10-day social-first series, using AI-assisted visual production to place Ganesh naturally into real Indian homes and everyday situations.
The challenge was to make the campaign feel culturally familiar without becoming another conventional festive advertisement. Each film became a small story, allowing the situations and visual treatment to change while the central idea remained consistent.
The content was developed for Instagram, Facebook, YouTube Shorts and LinkedIn, extending the campaign across reels, micro-stories and community-facing content.
MY ROLE
I worked across the creative development and video execution of the campaign, shaping the visual approach and taking the work through AI-assisted production and post-production. The project involved close coordination across creative, content and design, with the challenge of maintaining a consistent visual world across ten days of content.
IMPACT
5M+ Views
3M+ Reach
313K Engagement
270+ Inquiries
RECOGNITION
The campaign was featured in the Social Samosa Yearbook 2025, providing industry recognition for the work.
Gannu Ki Ghar Yatra
PNB Housing Finance · 2025
AI-led social campaign · Creative Development · Video Production
THE IDEA
Ganesh Chaturthi is a festival built around welcoming Ganesh into our homes. We turned that familiar ritual into the central idea for PNB Housing Finance's festive campaign: Gannu Ki Ghar Yatra, a 10-day journey following Ganesh as he visits real Indian homes.
The campaign imagined Ganesh documenting his journey through live-style vlogs, with his followers reacting through Instagram Live-inspired comments that appeared within the videos. This gave the character a social presence and made each visit feel like a live interaction rather than a conventional festive film.
Each episode captured a different household, ritual or everyday moment, connecting the cultural idea of homecoming with the emotional idea at the heart of home ownership: the joy of having a place to call your own.
THE EXECUTION
The campaign unfolded as a 10-day social-first series, using AI-assisted visual production to place Ganesh naturally into real Indian homes and everyday situations.
The challenge was to make the campaign feel culturally familiar without becoming another conventional festive advertisement. Each film became a small story, allowing the situations and visual treatment to change while the central idea remained consistent.
The content was developed for Instagram, Facebook, YouTube Shorts and LinkedIn, extending the campaign across reels, micro-stories and community-facing content.
MY ROLE
I worked across the creative development and video execution of the campaign, shaping the visual approach and taking the work through AI-assisted production and post-production. The project involved close coordination across creative, content and design, with the challenge of maintaining a consistent visual world across ten days of content.
IMPACT
5M+ Views
3M+ Reach
313K Engagement
270+ Inquiries
RECOGNITION
The campaign was featured in the Social Samosa Yearbook 2025, providing industry recognition for the work.
